Your individuality is our celebration — it is something to be respected, honoured, embraced. United & free creates to honor all bodies. We are united by our collective needs, even the smallest ones. Hair, ingrowns, bumps, are all part of the human journey. We design multi-purpose products for everybody. To solve multiple body concerns and be tools for self expression while reducing waste. To honour the body and Earth. This is personal care for all.

Earth. Sky. Ocean. River. Lake. Our home. Blue is a colour that knows no boundaries. Its colour unites our earth & us as humans. It allows us to be expressive individuals. It brings us together as collective agents for change. Blue is our connection and belonging. Together. As individuals. Blue means United & Free.

Innovation means to challenge. Challenging ourselves to upcycle. Challenging ourselves to create closed loops systems. Carefully selecting ingredients that are innovative in ability to treat multitudes of hair and skin needs. It means learning how to be truly inclusive of all humans and bodies. The products we make have a direct impact on the world that unites us. This acknowledgment is our mission. We envision a Super Future where we evolve together with Earth. For collective good.